Assignment 2: Press Release

Thompson Rivers University Student Newspaper Celebrates Relaunch with Interactive Event

News Provided by:
The Omega
March 25, 2025

Kamloops, Mar 25, 2025 – The long-awaited relaunch of Thompson Rivers University’s student newspaper, The Omega, is happening on April 10, 2025. Join us at noon on Student Street, Old Main for an afternoon of fun, games, speeches, and meet-and-greet with student journalists as The Omega celebrates its official return. This free event aspires to reinvigorate the student body’s interest in campus news, and promote participation amongst a wide variety of program majors.

After a multi-year hiatus during the COVID-19 pandemic, The Omega returns to campus newsstands revived and refreshed. The Omega has a long history of providing students a platform to discuss campus issues, tell stories and refine their journalism skills.

Editor-in-Chief, Robert McAlaster, believes in the importance of the student newspaper and has gone to great lengths to modernize the content and appeal to a more diverse, and namely, younger crowd. Under his watch, he aims to continue The Omega’s legacy of professional student journalism.

The relaunch event will take over Student Street in Old Main and provide fun, interactive, and engaging experiences for attendees. Speeches by Sean Brady, manager of The Omega, and Editor-in-Chief, Robert McAlaster will bookend the event. The event will include a Story Suggestion Wall where students can write their story ideas on sticky notes and attach them to a large, temporary wall. A panel of student journalists will be available to discuss their experiences and answer questions. There will be a headline writing contest where students will write and submit their own headlines for a variety of fictional new stories. The winner will receive TRU swag. There will be a selection of typewriters available for students to try their hand at writing a headline or short news article the old-fashioned way. Submissions will be displayed next to the Story Suggestion Wall.

A selection of free snacks and drinks will be provided. The event is free and open to all students, regardless of major, as well as all faculty. This will be a great opportunity to get involved, share ideas, and learn more about The Omega.

For more information, visit https://theomega.news/.

About The Omega: The Omega is Thompson Rivers University’s independent student newspaper, covering campus events, news, sports, arts and culture and more.

Contact:

Ginger Powell
(555)-555-5555
powellv15@mytru.ca

The Omega
Editor-in-Chief
Robert McAlaster
(236)-597-1592
editor@theomega.news


Distribution Plan:

The press release will be sent to a variety of local news outlets and radio stations. Since the event primarily targets students, the press release will be sent to various campus clubs, faculty deans, and the student union. The faculty deans can spread the information with their respective faculty colleagues who can then pass the message on to the students in their classes. Since this event aims to attract students from every faculty, the most direct way to spread the news is for them to hear it directly from their professors during class time.

The student newspaper is an important function of the student body and The Omega would like to attract students from all faculties to participate in the event, and have their say in future news stories. The best way to do that will be to send the press release to a wide range of student faculties and clubs so the event information can be disseminated from there.

Local news agencies and radio stations will play a role in spreading the news, but less likely to be effective in attracting students outside of the journalism program.

CBC Daybreak Kamloops
Rob Polson
(250)-374-6802
kamloops@cbc.ca

Infotel
Marshall Jones – Managing Editor
(250)-718-2724
mjones@infonews.ca

Infotel
Shannon Ainslie – Reporter
(250)-819-6089
sainslie@infonews.ca 

CFJC Today
460 Pemberton Terrace
Kamloops, BC
V2C 1T5
kamloops-newsroom@pattisonmedia.com

Castanet Kamloops
Kristen Holliday – Reporter
kristin@castanetkamloops.net

TRUSU
Parth Patel – Entertainment Coordinator
(250)-828-5289
p.patel@trusu.ca

TRU – Dean of Arts
Dr. Mark Wallin – Interim Dean
(250)-828-5170
mwallin@tru.ca

TRU – Dean of Law
Daleen Millard – Dean
250-828-5169
dmillard@tru.ca

TRU – Dean of Science
Dr. Greg Anderson – Dean
(250)-852-7137
ganderson@tru.ca

TRU – Dean of nursing
Rani H. Srivastava
(250)-828-5441
rsrivastava@tru.ca

TRU – Dean of Trades and Technology
Baldev Pooni – Dean
(250)-828-5110
bpooni@tru.ca

TRU – Chair of Bob Gaglardi School of Business, Marketing
Dr. Laura Lamb – Chair
(250)-852-6277
llamb@tru.ca

TRU Journalism and Communications Club
Aibiike Alymova & Anika Peters
trusujourcommclub@gmail.com

TRU Marketing Club
Rochelle Dsouza
marketingclubtrusu@gmail.com

TRU Photography Club
Diego Machado
Edgardo Sanchez
trusuphotoclub@gmail.com

TRU Enactus Club
Matteo Fattor
Callen Rego
info@enactustru.ca

TRU Pride Club
Payton Hiebert
Jessie Dhillon
tru.pride.on.campus@gmail.com

B100 Kamloops
Dave Barry – Director of News & Information
dave.barry@pattisonmedia.com


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